How about work on your own terms, on something you care about, and generate a good income out of it?
Bring the ideas and expertise, we will show you how

Tariq, from executive to Entrepreneur
Staying in your comfort zone
Many ideas, none carried through
Lacking motivation sometimes
Putting lots of pressure on yourself
Juggling with too many priorities
Doubting yourself
Most Importantly:
You're not focused on what actually matters:
leveraging a system to monetize your expertise
Scale up to 10K/month in your first 6 months of business
It is time to love your job
It is time to reinvent yourself
It is time to work on your own terms
It is time to be financially independent
It is time to earn from a business you own
It is time to work for a business you care about
It is time you run your own profitable business

Helen, from executive to Entrepreneur


We will help you build your sales and operation engines, and sign your first customers

We provide the step by step online framework, from ideation to paid customers

We’ll audit your offer and ensure it speaks to your niche

Weekly group calls where we troubleshoot for you
1:1 business mentoring on top

Don’t wait for the next call. Exchange with our team. Also be benefit from a community of like-minded entrepreneurs

If you follow the full program and don't sign a single client in 12 months, we refund every cent
You are an executive over 45 years old
You worked your whole career for corporates
You are eager to work
You need an income
You are struggling to find another position
You are wondering whether another job is the solution
You are ready to explore working on your own terms

This is NOT for startups or businesses with annual revenue over $1M
This is NOT for individuals unwilling to take actions to create their business
This is NOT for owners seeking to scale a business without their daily presence

Worst case?
You will acquire market relevant skills, and it will cost you nothing!
*For the Dominate program

Rachel Ougier Simonin spent 25 years as a senior executive across multiple industries and corporate environments, in leadership roles combining strategy, operations, and execution.
5 years ago, she transitioned into entrepreneurship and built 2 brands and products from the ground up. This experience shaped her understanding of what happens when executives leave structured environments to create their own path, and of the gaps between ambition and execution.
Rachel is known for her ability to bring clarity and structure to complex situations. She works primarily with leaders and entrepreneurs navigating growth, transition, or disruption, when existing models need fixing.
She brings deep expertise in operational excellence, offer design, business development, operations, and end-to-end systems. Her work is grounded finding realistic and actionable paths forward.
In parallel, she actively supports Swiss and women communities, where she volunteers her time and experience.

Philippe D. Etter has been an entrepreneur for 35 years. He supported over 450 business projects focused on innovative products or B2C/B2B services. Philippe is primarily involved in building bridges between established companies with their sources of innovation and inspiration: startups.
He specializes in projects that require rapid revenue generation; and is particularly interested in project consistency, organization, and the implementation of systems to free time entrepreneurs need for fundamental business development.
He also has supported MedTech and BioTech companies in defining their USP, seeking funding, and launching their products.
Philippe teaches at the FHNW in Muttenz (Basel) and the HEIGVD (Vaud). He has a detailed understanding of R&D, industrialization, quality, and regulatory aspects of regulated products.
He is currently a member of the board of directors of Tracknet, Favez Energie, ICAM, Productec, Aspivix and Orthosens.
We are big on confidentiality: while we do collect and share customer feedback, we do not disclose publicly the full names of the people and companies we work with.
This program is grounded on the support provided to 450 start ups.
This program has completely transformed how we manage our business. Implementing our learnings the right way have made a significant impact on our ROI. Not to mention that we are a lot more efficient now we know what we're doing!
The business capabilities of this program are incredible. We've saved countless hours and improved our customer engagement significantly. You gave us the coherence and the discipline we were lacking.
There is no better way but to apply what you have learned. executive to Entrepreneur is a powerful tool. Our conversion rates have improved by 40%. This is not just another course!
I truly appreciated the Business Mentoring! It was insightful, thought-provoking, and very energizing. Our discussion helped me see our work through a clearer, data-driven lens and reinforced how much potential my company has. I’m especially grateful for how you challenged my thinking around leveraging our numbers, partnerships, and long-term infrastructure. Thank you again for your perspective. I look forward to staying in touch and exploring more together.
"These 2 hours to audit my customer acquisition process were mind blowing! I got a full review and practical tips how to get customers. I now feel confident I am on the right tracks. Best investment in a long time!"
"I was struggling with customer acquisition, and now I understand why! Plus I know how to fix it. This program changed how I lead my business forward."
"I was not expecting to gain this much knowledge in 2h. This is pointed, practical and personalized. I highly recommend the Audit & Fix."




